The anti-drug ad campaign advocated by President Trump’s opioid commission will need millions of dollars in funding, advocates tell The Hill.
It is not clear how such a campaign would be funded, the article notes.
New Jersey Governor Chris Christie, who chaired the commission, said the campaign should be paid for by the federal government, with private sector partners. The report, released recently, included 56 recommendations, including an aggressive multimedia campaign to fight the opioid epidemic.
An ad campaign must be part of a more comprehensive approach that includes strengthening treatment and changing opioid prescribing patterns, advocates say.
In order to be effective, a campaign must be based on evaluations of what has been effective in the past, and must frequently test the ad’s message with the target audience, they note. “We’ve learned a lot about how to communicate about these issues in the past three decades or so. There’s a lot of really good science on this right now,” said Marcia Lee Taylor, Chief Policy Officer of the Partnership for Drug-Free Kids.
- Combo of Acetaminophen and Ibuprofen as Effective as Opioids for Acute Pain
- Drug Overdose Deaths Rose More Than 17 Percent Last Year: CDC
- Hospitals Overwhelmed With Treating Diseases Resulting From IV Drug Use
- Teens Bring Juul E-Cigarette Device, Which Looks Like USB Flash Drive, to School
- NIAAA Alcohol Treatment Navigator: Pointing the Way to Quality Care
- DEA Collects Record Number Of Unused Pills As Part Of Its 14th Prescription Drug Take Back Day
- NIDA Launches Two Adolescent Substance Use Screening Tools
- Patients Treated with Naloxone Continue to be at High Risk of Overdose: Study
- New Rule Allows Health Providers to Share Information about Overdose with Family
- Addressing the Opioid Crisis Means Confronting Socioeconomic Disparities
- Drug Use Disorder vs. Drug Misuse - What is the Difference?
- NCADD Affiliate Executive Director Featured in NY Times Op Ed
- President’s Commission on Opioid Crisis Calls for Nationwide System of Drug Courts
- Fentanyl is Key Factor Driving Opioid Overdose Deaths: CDC
- Many Teens Who Take Adderall as “Study Drug” Unaware it is Amphetamine
- Giving Tuesday
- Drug Overdose Death Rates in Rural Areas Exceed Those in Cities
- FDA Encourages Use of Medication-Assisted Treatment for Opioid Addiction
- DEA releases 2017 National Drug Threat Assessment
- President’s Opioid Commission Focuses on Insurance Companies’ Role in Crisis